I will be holding my breath again this year to see if the AFL-CIO, Change to Win, or anyone else for that matter will take advantage of the massive audience watching the Super Bowl to air a pro-labor commercial.
I have called in the past for an ad that utilizes various members of the labor community, from construction workers who build stadiums, to the players who, by the way, happen to be union members.
The ad could be simple, ending with a 1-800 number for people to call if they are interested in forming a union where they work. This is not rocket science. Labor membership is now below 7% nationally. If not now, when is this sort of action appropriate.